Blue Band: Bringing Up New Experience to Increase Customer Engagement
Integrated loyalty point system to win the hearts of merchants
Everyone knows, merchants play a significant role in the product distribution process to consumers. To win their hearts, Blue Band offers the loyalty points that can be collected and redeemed in one app.
Collect points from each unique code effortlessly
Every Blue Band product packaging has a barcode. With the Blue Band Kitchen Master app, the unique code on the barcode will be converted into points by merely scanning it. Easy and fast, users can do it anywhere.
One source of inspiration for daily food menu
Deciding what menus to serve at the dining table is not easy. The app has a collection of recipes for daily cooking inspiration. This feature is beneficial for users who do not have much time in preparing the everyday menu.
Use a personal approach to customers
All data and actions taken by users will be collected as a map to create a personal and strategic approach. That way, Blue Band wants to make sure that the upcoming features, offers, and necessary business plans will fit users' needs and behavior.