Adelle Jewellery Brings Luxury Through Digital Platform
The digital platform could help to reach more buyers
Adelle Jewellery is a well-known name among luxury jewelry lovers. Adelle Jewellery chose digital platforms as its primary marketing channel to expand its market to world-wide.
Integrated data for a better business strategy
Adelle Jewellery wanted to build an effective marketing strategy that could target the buyers personally. All data across various channels and warehouses will be sent to the data center to help prepare the most beneficial moves to develop its business.
Optimizing e-store design for buyer comfort
The mission is to bring the offline experience into the e-store. No different from visiting a store, buyers can see the best collections, best selling items, and the latest stuff from Adelle Jewellery. All prices are displayed for the convenience of the buyers.
Introducing a user-friendly loyalty program: all in one app.
Doesn't want to make buyers lose the authentic shopping experience, Adelle Jewellery tried to bring a loyalty points program into the app. Collecting points and redemption, everything is possible to be made with a single app only.